A quick campaign estimate
What might a slow landing page be costing?
Enter three campaign numbers for a rough estimate of conversions and ad spend exposed to slow loading.
Estimated monthly impact
- Potentially lost conversions
- Not calculated
- Estimated wasted ad spend
- Not calculated
- Potential additional conversions under 2.5s
- Not calculated
Illustrative model only: assumes €2 average cost per click and estimates a 7% conversion opportunity loss per second above 2.5 seconds, capped at 50%. Actual results depend on audience, offer, device mix and measurement quality.
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